Marketing your brand requires careful planning. Several strategies are useful in promoting your image. Shirt printing is a popular method used by brands to promote themselves.
The shirts can be customized in different ways. If you’re printing shirts for business events, you must know about the various printing methods to choose the best fit for your needs.
Shirt printing methods
• Screen printing is a common method where ink is pushed through a stencil or a screen onto the shirt. It’s ideal for large orders with simple designs, or if you’re looking for durable and vibrant prints on cotton, you can choose screen printing. However, it is limited in color range and can be costly for smaller orders.
• The method uses a specialized inkjet printer that applies the design directly onto the shirt. If your design is complex and colorful it’s ideal for small orders. It has great detail, no color commits and works on all colors. However, it is a slow process and the colors usually fade after washing.
•Heat transfer printing makes use of transfer paper which is heat pressed onto the shirt. If you’re looking for photo quality designs it’s an ideal choice. However, the prints can feel stiff and are less breathable when compared with other methods.
• Dye sublimation converts the dye into gas and bonds it with synthetic fibers. It’s ideal for polyester fabrics and all-over designs with a soft finish and vibrant colors.
How to choose the right printing method?
If you’re confused about the printing method, certain factors will make it easy for you to decide. If you have a bulk order then screen printing is cost effective. For smaller orders with unique prints direct to garment is a better choice.
Direct-to-garment methods and dye sublimation methods are ideal for intricate designs, and screen printing is better for simple graphics. You need to consider the fabric type. Screen printing works well on cotton, whereas synthetic blends do well with the dye sublimation method.
Screen printing has a high setup cost but it is economical with larger orders. If you’re looking for budget-friendly batches, then heat transfer and direct to government are more affordable options.
Getting high-quality prints on the shirts
To get the best quality prints on the shirts, it is essential to optimize the design and find high-resolution images for detailed results. The designs must be simple if you’re planning to use screen printing to avoid unnecessary costs. Screen printing is durable but frequent washing will wear down the print. Printed shirts should be washed inside out in cold water and avoid high heat drying.
Marketing methods for custom-printed shirts
To have a successful shirt printing business, it is essential to create a website. Having a website builds credibility and will help you reach your target audience, including clear descriptions and images to improve customer experience. Use Instagram, Facebook, and Pinterest, to showcase your designs. Ads can target people interested in custom apparel.
Shirt printing allows you to be creative and can be a potential source of income. Whether you want to start a business or create shirts for your brand image, find a printing method that aligns with your design and budget. Make sure to talk to Brisbane’s t shirt printing experts to get a quote.
